Thanks
to Superformance, South Africa is now the world's largest
manufacturer of vintage sports car replicas. Really!
South Africans are a hardy bunch; self-reliant, clever,
and enthusiastic. For over 200 years they've been several
thousand miles from any major industrial center so they're
used to working against the odds. Take cars for instance.
Until recently, an Afrikaner couldn't afford to import
any car into his country without paying 100 percent duty.
At the already astronomical prices of rare classics like
Cobras and Ferraris, the cost in Rand, the local currency,
would have been double the going rate in the outside world.
In an economy where the Rand is currently worth only about
one sixth of a Dollar, any foreign purchase is almost
prohibitive. It didn't used to be that way -- the gold-backed
Rand was once worth almost twice the value of a Dollar,
but times have changed.
The universal desire to own an asphalt-ripping Cobra
however, never seems to diminish. No matter where on
earth you reside, the classic English AC shape still
has tremendous appeal. But appeal isn't enough to overcome
economic reality in a land where government tariffs
can shatter dreams. So car enthusiast extraordinaire
Jimmy Price of Port Elizabeth (on the southernmost tip
of South Africa) decided to build his own. Right from
the beginning he had no desire to be in the "kit
car" business. Price wanted only to build real
automobiles. Not an easy task when anything you might
need is halfway 'round the world and literally weeks
away by sea. But the dream of owning a replicar never
diminished and Price persevered. It would take far longer
than he originally estimated, but that was because the
burley six-footer wouldn't compromise his own standards
of quality. Like so many with similar dreams, he found
that it would be almost impossible to replicate the
mid-'60s design because many of the original OEM suppliers
to AC Cars in England had gone out of business. Most
of that cottage industry had simply vanished in the
modern world of mass production. Although Price was
well along in his project to build roadsters for the
South African market, all that changed when an ex-South
African living in London named Alan Lubinsky purchased
AC Cars.
Lubinsky's plan to resurrect the famed English firm
meshed with Price's goal to build exact AC replicars.
Price began by offering to re-create the unobtainable
critical items for AC Cars' new owner so that they could
meet the renewed demand of for real AC-built vintage-style
roadsters. Consequently, Price's Superformance company
has become AC Cars' main OEM supplier of practically
anything the English firm needed that it didn't or couldn't
make itself. In addifion, Price's factory now builds
all the chassis and bodies for the modern AC Ace in
South Africa and ships the semi-completed cars to England
for engines and running gear. There they are sold as
English-built ACs -- not really an unusual circumstance
in this world of mulfi-national automobile corporations
that source parts from all over the globe for assembly
in various locations.
Ironically, tiny Superformance has, over the last five
years, become the largest producer of AC replicars in
the world. Price's small but super-modern factory produces
more classic roadsters today than AC Cars in Thames-Ditton
ever did at the height of its production of rolling
chassis for Shelby American in California. Shelby's
main contribution to the Cobra legend was engineering.
Almost everything supplied by AC except the body was
modified by Shelby's engineers to create a solid but
rather antiquated chassis. Price never attempted to
replicate the original Cobra chassis, since he felt
a modern design would be more acceptable to current
buyers. The original Tojiero-inspired body that was
originally designed and built by AC has endured.
The Modern Touch
Under American law, completed Superformance roadsters
can't be shipped into the United States, but their semi-completed
chassis can be imported (just as Shelby had them shipped
in during the '60s) for home completion. Price's new
bodies aren't finished in aluminum like the AC originals.
He builds his in modern lightweight composites. "It's
far more durable than alloy and we can finish their
surfaces to a much higher degree," says Price.
There's no arguing with the results. A row of Superformance
replicars lined up for containerized shipping in the
Port Elizabeth factory are polished to such a degree
you'd think each car had been specially finished and
was headed to a major Concours. "We had to be better
than the originals from England," says Price. "I
felt that if you couldn't walk around our car and not
question its perceived value we'd have failed. Everything
visible to the eye on a Superformance roadster is now
as good or better than the original." Price's factory
is filled with an incredible variety of heavy-duty production
machinery. "We produce the aluminum bodies and
sheet metal steel monocoque chassis for the new AC Ace
here in our plant in Port Elizabeth, so we could do
aluminum roadster bodies as well, but we don't because
we can offer a stronger, less expensive, better finished
body in composite." With modern materials you don't
have to worry about stone chips or inquisitive knuckles
denting the surface of a Superformance roadster. "Our
cars are designed to be driven everyday with the full
assurance that they're as reliable as any modern automobile,"
Price adds. His own bright yellow 427-style roadster
is equipped with one of Ford's SVO Windsor 351 crate
motors mated to a compact, lightweight Tremec five-speed
transmission. The latest versions also use a Ford SVO
3.73 differential that is much stronger and more reliable
than the old Salisbury unit. "We use (the yellow
car) as the factory demo -- it has literally thousands
of miles on it and is as reliable as a blacksmith's
anvil."
American distributor Bob Bondurant discovered the same
thing three years ago when he began using the Superformance
roadster at his driving school in Arizona. Since Bondurant
drove the Shelby team cars to the World GT Championship
in 1965, he's a pretty good judge of equipment. His
verdict: "It handles better than the original and
it's just as bulletproof." Price's American dealers
sell about 16 Superformance's South African replica
roadsters a month all over the United States. When questioned
about the future of the roadster market, Price smiles.
"I'm sure of the short term -- the next five to
ten years; after that I don't know." He's a realist
about the ever changing limited-production market. "Right
now there's more than 50 companies out there in the
American kit car business trying to fulfill somebody's
'60s fantasy." Those are the dreams of an age group
that may lose interest in a few years. If a younger
group comes along that still appreciates the significance
of the car's history, then perhaps the market will endure.
If the market does change, Price has several options
for the future. His factory is equipped to change with
the times. "Right now we build complete automobiles
for knowledgeable enthusiasts who want a useable car.
We're not trying to recreate what Shelby did with AC
Cars in the '60s -- our roadster is a completely different
chassis design for a modem market. We're definitely
not in the kit car business, as our cars come completely
finished, less engine and running gear. "I don't
think we're really part of that kit car business"
says Price, when questioned about the myriad of replicar
builders in America and England. "We sell completely
finished automobiles. In the US you only have to supply
your own power and running gear, but that's simple enough
as it's all stock equipment available over the counter
from Ford SVO or our dealers and at least a dozen other
specialty suppliers'" What's amazing is that a
complete turn-key Superformance Replica sells for far
less than the partially completed kit cars manufactured
by several firms in the US. "It seems illogical
that you can have more for less, but until you understand
the South African economy, it doesn't make sense. What
works against us for imports, works in your favor for
exports," says Price. Superformance has sold more
than 400 roadsters in America and has one of the most
enthusiastic owner's clubs in the world. "Those
guys are absolutely mad for this car," says Ron
Rosen of Dynamic International, the Superforrnance distributor
in Ross, Ohio. "They started the whole thing on
their own and are now our best salesmen. I recommend
that any prospective buyer contact the club before they
call us," says Rosen. "There's always a bit
of skepticism when you talk to a salesman. When you
get the story straight from real owners it makes our
job easier!" The future? "We're a limited
production manufacturer," explains Price. "Like
TVR, Panoz, Caterham or Lotus, we build what our clients
demand. Whether we build for distributors or sub-contract
other manufacturers, like we do for AC Cars, we can
build anything at any level of technological complexity.
Our factory is tooled to make anything. We expect the
market will eventually change, but we're ready. "We
employ over 250 highly skilled people so we can deliver
in large quantities," continues Price. "That's
what makes us different from the kit car suppliers.
This quantity of production provides an economy of scale
that makes Price's cars less expensive and better finished
than anything on the market. I'm sure that in the near
future we'll begin to build our own designs, so we can
cater to the same markets we have now, but we'll be
able to offer an even more advanced product."
Old Cars With a Future
Price shows me around the pristine Superformance factory
-- even into the secret rooms with advanced projects.
"You can see what I mean," he says with a
grin as we look in on a car that sits on a precision
scaled chassis table. "When it's finished, we'll
use it to set the South African land speed record. We
expect to do over 200 mph on a regular highway just
north of Johannesburg. But you can't tell anybody the
specifics about this just yet!" I'm sworn to secrecy,
but the project is so exciting that its difficult to
forget, even when we enter the race shop next door.
There Price's skilled technicians are building a pair
of current era Trans-Am Mustangs. "We've a great
enthusiasm for big V8s in South Africa," says Price.
"Our most popular national racing series is for
big-engined sedans. South Africans don't much like oval
track racing but they understand the appeal of NASCAR
and Trans-Am. Our road racing competition reflects the
best of both worlds." How many people race Superformance
Replicas in South Africa? "Very few, really --
a South African owner is very much like the chaps you
have in the States. They love the power and speed but
seldom have the chance to use it. We have our own club
and meets, time trials and such, but we're not much
into real vintage racing because our cars simply aren't
real vintage cars. Because of the economy, there aren't
a lot of rare old cars down here. "Real Cobras
will always be real Cobras. Those who drive the originals
or those who drive our replicas know they're not the
same, but in some ways both groups know it's become
impractical to drive a real piece of art on the street.
It can be done of course, but the risk makes you paranoid.
With a Superformance car you aren't pretending, you're
just enjoying what the original owners had back in the
mid-'60s: A better, practical, fun car that can blow
the doors off anything on the street. That's what we
offer, nothing more."
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